8. KNOW YOUR AUDIENCE

9. TREAT YOUR AUDIENCE AS EGUALS
Never talk down (or up) to your audience. Treat them as eguals, no matter
who they are.

10. BE YOURSELF

As far as possible, speak to five hundred people in much the same Way you
would speak to five. Yoy will obviously need to project yourself more, but
Your personality shouldn't change.

11. TAKE YOUR TIME
Whenever you make a really important point, pause and let the full
significance of what you have said sink in ... before you move on.

12.DON'T MAKE A SPECIAL EFFORT TO BE FUNNY
If you make a joke, don't stop and wait for laughs. Keep going and let the
laughter (if it comes) interrupt you.

13.LET YOUR VISUALS SPEAK FOR THEMSELVES

Good visuals are just that — visual. Don't put boring tables of figures and long
lines of text on the overhead and read them Out. Stick to the main points.
Experiment with three-dimensional charts, Cartoons, interesting typefaces —
anything to catch Your audience's attention.

14. NEVER COMPETE WITH YOUR VISUALS

When showing a visual, keep guiet and give people time to take it in. Then
make brief comments only. Point to the relevant parts of the visual as you
speak. If you want to Say more, switch off your projector to do so.

15. DEVELOP YOUR OWN STYLE

Learn from other public speakers, but don't try to copy them. Be comfortable
with your own abilities, Don't do anything that feels unnatural for you, just
because it works for someone else,